Conduct thorough discussions with the client to gain a deep understanding of their business, target audience, and industry landscape. They analyze the current marketing situation, including any existing digital marketing efforts, and identify areas of improvement. Based on this analysis, they work with the client to establish specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with the client's overall business objectives.

Use various tools and techniques, such as surveys, focus groups, social listening, competitor analysis, and data analytics. They gather data on market trends, customer demographics, online behavior, and competitors' strategies. This information helps them create buyer personas, which are detailed profiles of the target audience segments. The digital marketing company then analyzes this data to identify the most effective channels, messaging, and tactics to reach and engage the target audience.

Create a detailed plan that outlines the specific activities, timelines, and budgets for each digital marketing channel. They develop a content strategy to create relevant and engaging content that resonates with the target audience. They also establish key performance indicators (KPIs) to measure the success of digital marketing efforts and make adjustments as needed. The plan may also include testing and optimization strategies to continually improve the effectiveness of the campaigns.